If you are worried that you cannot come up with a new product thus you will never see success then think again. The 19th century brewmaster and industrialist took an 8,000 year old product and made it more popular than ever. Adolphus Busch did not invent beer. He did one better by creating the brand, the delivery system, and the culture of beer drinking.
Mr. Busch was both small business owner and entrepreneur. They are not the same thing. We now know that many entrepreneurs are successful as business owners because of roughly six characteristics. Consider this short list and examine if you resemble these unique talents:
Instead of the ubiquitous calling card, Adolphus Busch was known for handing out small pocket knives with photo and brand on them. His secrets to the perfect pint of beer were not created overnight. He drew from decades of lessons based on his European heritage and combined them with 19th century American creativity and passion for perfection. He pioneered high-tech solutions like pasteurization to keep beer fresh longer. Finally, the successful business man build a life of famous extravagance and wealth rarely matched by even today’s standards.
Success as an entrepreneur is never easy. Your own brand of success may mean a life of quiet obscurity with the freedom to live your life by your own terms You may be the exact opposite and long for insultingly expensive lavishness. Either way, make it your own.
At Arete Business Methods, we “build our own brand of success”. Mr. Busch might have said that “he brewed his own brand of success”.
- Uncompromising motivation.
- Unique vision and creativity.
- Acceptance of uncertainty.
- Focused persistence.
- Honesty in leadership.