Six Steps to Startup Success – Ask Where

Where do you want to be in five years? If not now then when? These are the questions you must ask yourself when starting a new business. The successful business strategist is not focused on next week, next month or even next year. Proper business strategy means avoiding the sprint and preparing for the marathon. These simple steps will help you define where you want to be:
  • Where do you want to be in 1, 3, and 5 years from now?
  • Where can you get qualified guidance for your business?
  • Where can you place your business for the best advantage?
The common habit is to define your short and long term goals in terms of time. It may be wise to first consider how you define success. Remember that success can be either about money, about lifestyle, or many other factors. Define what success means to you then define the time tables to get there. Remember the SMART method for setting goals:
  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Timely
We could write a book on each one of these five segments but they are self explanatory. Common practice is to set short and long term goals for each of these five steps. Consider what resources each will require. Remember that your time, energy, and money are limited resources. You must balance your personal life with your work schedule. No person is successful alone. Know where to look for help. Understand that paid professionals cannot solve every problem. Avoid thinking that you can throw money at a problem and expect it to be solved. Some of your greatest guidance may come from free resources like podcasts, networking, blogs, friends, and family. Location was once all about setting up your storefront in the highest traffic area. Your location now will almost always include your online presence. Either way, traffic is still the measuring stick for success. Park your physical location where your target market frequently travels. Park your food truck nearest to a McDonalds as you can get. Park your tax prep business nearest to the H&R Block as you can get. When the big name stores fill up, you will be there to catch the overflow. This same concept applies to your online presence. Make yourself known and easily found on multiple social media websites. Stay active on those social media sites to look alive and build your network. Videos and podcasts help personalize and solidify your online presence. In Summary, Six Steps to Start Up Success – Ask Where is the last in a series of blog posts on how to start up your own business. As an entrepreneur, your ability to be come a business strategist, marketing strategist, and leader is foundational to your success. Your ability to develop your location and define where your company will operate is a critical factor in sustainable startup success.Google+
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